Case study

Case study: Zeren Software’s Cloud Cost Optimization Project for a Major Media Client

Case study: Zeren Software’s Cloud Cost Optimization Project for a Major Media Client

Client Overview

We collaborate with a multi-billion-dollar conglomerate, representing approximately 2400 companies within the marketing sector. The client conglomerate spans various sectors including Media, Data, Public Relations, Brand Consulting, Production, Health & Wellness, and Integrated Networks. Headquartered in the UK, the client embarked on a significant cloud transformation journey, migrating hundreds of applications from on-premises infrastructure to leading cloud platforms such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform.


The client faced the challenge of efficiently managing the cloud transformation of its entire group, encompassing a diverse range of applications across multiple business verticals. With the migration to cloud platforms, there was a pressing need to optimize cloud costs without compromising application performance and quality. The client sought a partner with expertise in cloud cost optimization to ensure the success of this transformation initiative.


Zeren Software deployed a specialized team of experts comprising roles such as Team Lead, Senior Cloud Engineer, FinOps Specialist, and Project Manager to address the client’s cloud cost optimization needs. Leveraging their experience with tools such as IBM Turbonomic and CloudHealth, the team meticulously analyzed the client’s cloud usage and performance metrics. By closely collaborating with the client’s DevOps and technical teams, Zeren Software team developed tailored cost optimization strategies while ensuring the continued quality and performance of applications.


The Zeren Software team employed a proactive approach, engaging with client stakeholders including heads of operations in the respective companies and application owners. Through effective communication and collaboration, they gained insights into the specific requirements and challenges of each application. Utilizing their planning and execution skills, the team implemented targeted cost optimization solutions, leveraging intelligent automation and AI-powered insights provided by IBM Turbonomic.


Within just three months of project initiation, the client witnessed a significant reduction in cloud costs across a subset of applications, marked by a notable 2.7 mil USD decrease in expenditure. This initial success validated the effectiveness of Zeren Software’s approach and solidified their partnership with the client. Encouraged by these results, the client expressed intent to expand the optimization efforts to encompass the remaining applications slated for cloud migration.

Key Takeaways:

  • Zeren Software’s collaborative approach, coupled with deep expertise in cloud cost optimization, enabled the client to achieve tangible results within a short timeframe.
  • Effective communication and engagement with client stakeholders were instrumental in understanding unique requirements and driving successful outcomes.
  • Leveraging advanced tools such as IBM Turbonomic and CloudHealth empowered the team to develop tailored optimization strategies, balancing cost efficiency with application performance.

Future Outlook

As the client’s cloud transformation journey continues, Zeren Software remains committed to optimizing costs and maximizing the value of cloud investments. With ongoing collaboration and innovation, the partnership between Zeren Software and the client is poised for further success in achieving cloud cost optimization objectives across the entire application portfolio.

At Zeren Software, we understand the complexities of migrating to leading cloud platforms while ensuring cost efficiency and application performance. Let us tailor solutions to your specific needs and challenges, leveraging our team of experts and cutting-edge tools.
Contact us today to discuss how we can drive significant reductions in your cloud expenditure while maintaining top-notch application quality. Your optimized cloud awaits—reach out now to embark on this transformative journey with Zeren Software.
Case study

Case study: Zeren’s Digital Leap in Insurance: Innovating for the Future

Case study: Zeren’s Digital Leap in Insurance: Innovating for the Future


The digital shift: a new era in Insurance!

In an era where digital transformation is essential, Zeren embarked on a groundbreaking journey to redefine the Romanian insurance landscape. Our client, an aspiring new player in the insurance tech market of Central and Eastern Europe, envisioned a solution that could have a disruptive impact in the industry. This case study explores how Zeren rose to the challenge, crafting an impressive software solution tailored to the intricate demands of the insurance sector.


The challenge

Client’s Quest: Embracing digital transformation


The client, a dynamic startup in the Romanian insurance market, sought to transcend traditional boundaries by acting as a technology-driven insurer. Faced with the challenges of an industry ripe for digital overhaul, the client required a solution that could not only streamline their operations but also set a new standard in customer experience and efficiency.


The solution

Zeren’s Blueprint: Engineering a Digital Disruption


Zeren responded with an innovative software platform – a comprehensive tool designed to cater to the unique requirements of an insurance and reinsurance firm. The application, developed in its first iteration, focused primarily on automobile insurance policies (RCA), setting the stage for future expansions. This platform was seamlessly integrated into the client’s existing IT ecosystem, including a Core Insurance system and ERP, ensuring robustness and continuity.


Technical highlights

Innovation under the hood: The technology driving change

The platform was architected as a web-based application, accessible from both desktop and mobile devices. It comprised key modules like:

  • User Management
  • Offer Management
  • Object Management
  • Insurance Policy Management
  • Claims Management

Embracing open-source technologies, Zeren’s solution was a showcase of technical prowess. The application was developed using Node.js, a powerful JavaScript runtime, known for its efficiency and scalability. The frontend was crafted with React, a library renowned for building dynamic and responsive user interfaces. For backend database solutions and hosting services, Firebase was chosen for its real-time data synchronization and seamless integration capabilities.

This blend of technologies enabled the creation of a robust, responsive, and scalable application, aligning with the dynamic needs of the insurance industry. Furthermore, the project’s development approach was rooted in Agile methodologies. This allowed for adaptive planning, evolutionary development, and continuous improvement, all while encouraging rapid and flexible responses to change. Tools like Jira and GitHub were integral in this process, facilitating efficient project management, issue tracking, and version control.

The solution’s architecture was designed to be cloud-native from the outset, fully hosted on Amazon Web Services (AWS). This choice was strategic, allowing for unparalleled scalability, reliability, and security. AWS’s comprehensive suite of services provided the necessary infrastructure to ensure the application’s high availability and performance, regardless of the scale of operation or the number of users.


Team composition

Crafting Success: The team behind the solution

The project was brought to life by a diverse team comprising:

  • Project Manager
  • Business Analyst
  • Software Architect
  • Developers (both backend and frontend)
  • Testers
  • a DevOps Engineer

This multidisciplinary team ensured that every aspect of the software was meticulously crafted to meet the client’s needs.


insurnace technology software

Innovative features

Next-Gen Features: elevating Insurance Tech

The application was distinguished by its fully digitalized approach and cloud-native infrastructure. Tailored to comply with local legislation, it employed a microservices architecture to ensure scalability and flexibility. This approach not only streamlined the insurance process but also significantly enhanced the user experience.


The Conclusion

Looking forward: Zeren’s pathway to expanding Insurance Tech horizons

As Zeren paves it’s way in the insurance tech space, our journey has become a beacon for user-centric design and technological excellence. This project is proof of our ability to navigate and surmount complex challenges, delivering solutions that not only fulfill but surpass client expectations. The initial success of our insurance platform is just the beginning. Looking to the future, Zeren is dedicated to expanding this platform, enriching it with a broader range of functionalities and products. This ongoing development is aimed at continuously enhancing user experiences and addressing the evolving needs of the insurance market. In this endeavor, we remain steadfast in our commitment to driving digital transformation, not just in the insurance sector but across the broader spectrum of technology applications.


Facing challenges in your industry? Discover the solution with us. Reach out to us today, and let’s start shaping the future!



Case study

Case Study: Zeren Software’s Revolutionary Impact on User Experience and Efficiency for Romania’s Leading Courier Services Player

Case Study: Zeren Software’s Revolutionary Impact on User Experience and Efficiency for Romania’s Leading Courier Services Player

Setting the Stage


In the dynamic realm of courier services, Romania’s leading player is an entity perpetually evolving and embracing technological trends. This industry leader invests in innovative services for customers and community-driven endeavors. Its mission extends beyond mere logistics; it is all about fine-tuning the intricate cogs of this massive machine to enhance employee satisfaction, streamline operations, and, of course, amplify the customer experience.

With 145 warehouses in its arsenal, including four regional hubs and five last-mile facilities, this industry leader boasts a parcel-sorting capacity of 68,000 packages per hour. They’re a formidable force with a fleet comprising roughly 4,800 vehicles and a workforce of 8,000 strong. To put this in perspective, they’ve seamlessly delivered 70 million shipments both domestically and internationally, offering a wide spectrum of logistics services. In 2022, their turnover reached a whopping 225 million euros, marking a remarkable 10% surge from the previous year.


The Challenge


To navigate the labyrinthine waters of its colossal operations, Romania’s leading player in courier services sought the expertise of Zeren Software. The mission was clear: develop and implement a platform that would redefine the return process of parcels. 

The primary objective of this platform was to demystify the online product return process, creating an environment where users could comfortably navigate the landscape. It’s designed for simplicity, boasting features like contextual search, auto-filling fields, and automated actions, all geared toward delivering a seamless experience.


The Payoff


With this innovation—the Return platform—the process of initiating a return order and generating an AWB is a breeze, thanks to a single online form. This convenience is open to customers, irrespective of their original purchase source—be it online or in a brick-and-mortar store. Furthermore, it extends its warm embrace to all retailers, whether they’re affiliated with the platform or not. An open invitation stands for any business to join the platform, and it’s absolutely free.

Romania’s leading player in courier services etches its name in history by becoming the first courier service in Romania to offer such a comprehensive solution. The company anticipates a massive time-saving windfall, projecting up to a 90% reduction in the time required to process returns, all thanks to the Return platform.


The Solution Unveiled


The blueprint for this transformation involved the development of a web application with all the bells and whistles. Zeren Software led the charge on the web client (front-end) platform development, seamlessly integrating it with Romania’s leading player in courier services’ back-end services through an API. It’s a masterpiece designed to cater to users across various devices, offering a responsive design that’s equally enchanting on mobiles and desktops. The underlying technology stack is a symphony of JavaScript, HTML5, and CSS, with the React.js library orchestrating the show.

The security aspect took center stage throughout the development process. Acknowledging the potential threats posed by the digital landscape, Zeren Software invested heavily in fortifying the solution against potential hacking attempts. Upon delivery, the solution underwent an independent third-party security audit and emerged with a seal of approval as a highly secure product, now accessible to a broad audience. The result? A sophisticated return service, crafted and delivered with finesse by Zeren Software, which elevates user experiences to another level. 

In a world where technology is the linchpin of operational efficiency and customer satisfaction, choosing the right software partner is crucial. As you’ve read, Zeren Software has been instrumental in revolutionizing the return process for Romania’s leading courier service, setting a new industry standard. Zeren Software specializes in developing platforms that are not just robust and secure but also intuitively designed to meet the unique needs of your business. Contact Zeren Software today to discuss how we can collaborate to bring your vision to life.